Scandic will become Quality starting June 11

We’re catching up with Nathalie Nelin, whose days are currently quite hectic, to say the least. Today, she is the general manager of Scandic Visby, but starting June 11, the hotel will join the Strawberry chain and become Quality Hotel Visby. It may seem like just a name change on the surface, but behind the scenes, a much larger initiative is underway focused on meetings, experiences, and the future of the hotel experience in Visby.

How does the transition to Quality Hotel mark the start of the hotel’s new initiative?

The transition to Quality Hotel on June 11 marks the start of a long-term development plan for the hotel and the destination. Together with Strawberry, we are strengthening our focus on experiences, meetings, conferences, and social spaces, while building on the hotel’s prime location and rich history in Visby.

What will guests and conference groups notice starting in the summer of 2025?

Starting this summer, guests will be greeted by a more distinct Quality Hotel concept featuring livelier social spaces, a greater focus on meetings, and a more modern hotel experience. As part of this, we have also upgraded the conference facilities and the restaurant, and renovated Villa Manhem to create an even better overall experience for both individual guests and groups.

You are also planning a major expansion of the hotel—what does that project entail?

This fallmarks the start ofthe next major phase of development, during which the hotel will be expanded and further modernized. The goal is to create one of Gotland’s most comprehensive meeting and experience destinations, with increased conference capacity, more social spaces, and a broader range of offerings for both business and leisure guests. The new plans include larger conference spaces with breakout areas, a larger restaurant and bar, a private dining room, a spacious lobby and lounge area, as well as new spaces for activities and social gatherings. The courtyard will also be transformed into a more vibrant destination with a pool area and outdoor dining.

Is there any part of the new initiative that you’re particularly proud of?

We are particularly proud of the overall concept and how we are creating a hotel that works just as well for large conferences and events as it does for vacationers and local residents. The combination of a seaside location, modern meeting spaces, dining and bar experiences, and social areas gives the hotel a whole new energy and identity.

What do you hope former guests will feel when they return?

We hope that our returning guests will recognize the warm welcome and the fantastic location—but also see that the hotel has taken a big step forward. Our goal is to create a more vibrant, modern, and experience-driven destination where people want to meet, socialize, and return all year round.